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Building from Europe

Talent, ambition and the things that are genuinely harder here, from people who chose to stay.

34 entries from 18 named voices

Most popular

Opinion Most clicked

Joining a startup will most likely not make you rich, but the career redefinition and learnings justify the pay cut and harsher hours.

Decrue argues employees should expect a pay cut and grind, and join anyway for learnings available nowhere else.

Laurent Decrue

Insight From a top issue

The 2022 market crash flipped tech from growth-at-all-costs to profitability, and by 2024 European scaleups like Revolut, Monzo, Klarna and Vinted were announcing profits.

The shift cost 140k tech layoffs worldwide in 2022 and paused expansions; profitable companies thrive better on public markets and depend less on investors, which benefits employees holding stock options.

Tech Roundup, Jul 9, 2024

Takeaway Most watched episode

Expose yourself and your team to American or Chinese founders to recalibrate what is and is not possible.

Andy Yen says there is no substitute for this exposure if a European founder wants a globally competitive mindset inside their team.

Andy Yen, Founder and CEO, Proton

Everything in building from europe

Takeaway

Design your company around today's European fragmentation instead of waiting for structural fixes: hope is not a strategy, and EU Inc benefits will not arrive before next year at the earliest.

Wehmeier expects corporate AI urgency to compress buying cycles soon, but legislative fixes for cross-border friction take years; execute in the playing field that exists now.

Tom Wehmeier, Partner, Atomico · Episode 62

Takeaway

To produce more founders, especially female ones, give students responsibility for something that can fail publicly: a budget, a product, a venture.

Bea Knecht: women are often over-trained in excellence and under-trained in risk with visibility. Founders are made by agency, not by confidence workshops.

Bea Knecht, Founder, Zattoo

Insight

Founders with migration background overperform: 14 percent of German startup founders were born abroad, but among German unicorn founders it jumps to 23 percent, and in the US to 44 percent.

By some counts about half of Fortune 500 companies were founded or co-founded by immigrants or their children, including NVIDIA, Qualcomm, PayPal and Apple (Steve Jobs an adopted Syrian child).

Gülsah Wilke, Partner, DN Capital; co-founder, 2hearts · Episode 69

Insight

Europe's startup fundamentals (talent density, capital depth, connectivity) have never been stronger; the fragile part is collective psychology, which swings with macro and geopolitical cycles.

After 11 editions of the State of European Tech report, Wehmeier distinguishes infrastructure facts from belief and narrative: only half of surveyed founders feel more positive than a year ago, and sustaining conviction is the work the ecosystem must actively do.

Tom Wehmeier, Partner, Atomico · Episode 62

Insight

The 70 percent of founders who call Europe restrictive are describing a hidden tax of a thousand paper cuts: slow corporate and public procurement, plus cross-border entities, employment law, and tax fragmentation.

Europe's ecosystem grew in spite of its operating environment, not because of it. The pain shows up as lost execution velocity, which is existential when runway is measured in weeks; hiring in France from a Berlin HQ still means a new legal entity and separate compliance.

Tom Wehmeier, Partner, Atomico · Episode 62

Insight

Zurich works as an AI hub because of talent density from Google and ETH, but San Francisco still compounds faster because startups, capital, and early adopters cluster tightly.

A single Exa role in Zurich drew 300 applications, yet distribution and experimentation still happen faster in SF.

Max Buckley, Senior ML Engineer, Exa (ex-Google)

Insight

Big Tech offices drain startup talent at first but can expand the local ecosystem long-term, as Google's 20 years in Zurich show.

OpenAI's arrival in Munich and Zurich worries startups about Big Tech salaries, but Google initially pulled talent from Zurich startups and later helped grow the ecosystem.

Tech Roundup, Feb 18, 2025

Insight

US startups reach revenue much faster than their European or UK peers.

VC firm a16z presented Stripe data showing the gap; candidate explanations include less regulation, a larger home market, and higher technology adoption in the US.

Tech Roundup, Nov 11, 2025

Insight

AI-native founders at seed take home a median of EUR 110k; DACH founders lead Europe at EUR 130k median while Nordic founders sit at EUR 95k despite Stockholm's hype.

From Creandum's fourth annual European founder compensation report.

Tech Roundup, Feb 17, 2026

Insight

Europe's startup friction is real but beatable: opening bank accounts, hiring globally, and spinning out university IP are all harder than in the US, yet hacks, mindsets, and structures exist to push through.

Stef van Grieken, Co-founder and CEO, Cradle

Insight

Young European founders do not lack talent, they lack social and cultural permission to pursue big risky ideas.

A core Project Europe insight: changing the narrative around audacious ambition, among parents, professors, and policymakers, is as important as funding the work itself.

Kitty Mayo, CEO, Project Europe

Insight

Thinking big is a mindset, not a milestone: founders who think globally from day one make better talent, product, and scale decisions even while focused on a home market.

The strongest recurring lesson from 50+ FTG guest interviews. The constraint is not geography, it is mindset.

Melanie Gabriel and Christian Woese, Hosts, Follow the Gradient

Insight

Europe's ecosystem fundamentals have never been stronger, but belief remains fragile: narrative and conviction, not infrastructure, are now the limiting factors.

Talent density, capital sophistication, and ecosystem connectivity are at record levels per the 11th State of European Tech report, yet sentiment still swings with macro cycles.

Tom Wehmeier, Partner, Atomico

Insight

Immigrant founders outperform because constraints force focus: lacking early capital, safety nets, and insider networks removes optionality and pushes all-in execution from day one.

Guelsah Wilke, Partner, DN Capital

Opinion

European market fragmentation is a moat: scaling across it built the resilience that let Adyen, Booking, and Spotify win globally.

Wehmeier advises treating the complexity as a competitive advantage rather than only a burden, directly matching Laura Modiano's fragmentation argument from the OpenAI side.

Tom Wehmeier, Partner, Atomico · Episode 62

Opinion

The mindset shift European founders most need is to be unreasonably ambitious: execute the most ambitious version of the vision, not the safe one, and stop benchmarking to the past.

Wehmeier's proof point is ASML: he cannot name a harder technical problem than what it solved, and Europe did it. Trillion-euro-company language, absent when he started the report 11 years ago, is now part of the ecosystem's vocabulary.

Tom Wehmeier, Partner, Atomico · Episode 62

Opinion

Europe's market fragmentation is an underrated advantage: it forces companies to build for international from day one.

Handling different regulations, purchasing behaviors, cultures, and languages in your own neighborhood builds architecture and go-to-market muscles that single-market Silicon Valley companies lack.

Laura Modiano, Head of Startups EMEA, OpenAI · Episode 57

Opinion

The common belief that it is hard to start a company in Europe is wrong; starting is easy, scaling is hard.

Bea Knecht, Founder, Zattoo · Episode 53

Opinion

What holds young European founders back is permission: the cultural license to build in the most audacious way that US founders get by default.

Mayo has written letters to Project Europe founders' parents so their kids could decline university places. Entrepreneurship is not taboo in Europe, but audacious versions of it lack social sanction from family, peers and elders, which is why Project Europe glorifies bold founder stories as a deliberate counterweight.

Kitty Mayo, Head of Project Europe · Episode 48

Opinion

Waiting until you get to San Francisco to start being ambitious is a procrastination tool; do what Sergio Leone did and cherry-pick the best of the American playbook from Europe.

Leone defined the American Wild West on film with an Italian crew, no English, and no US visits, by extracting only the most impactful parts of American filmmaking. Mayo's mental model for European founders: take the valuable pieces of the Valley, then get over it and build with the assets Europe has.

Kitty Mayo, Head of Project Europe · Episode 48

Opinion

Think about global scale from day one and avoid the DACH trap of planning only for German-speaking markets.

SumUp decided on global ambition immediately because Square, iZettle, PayPal and a Rocket clone made the window of opportunity short. Made says the DACH-only mindset limits opportunities early and delays the shift to fast growth, a pattern he sees in the startups he coaches at EWOR.

Petter Made, Co-founder, SumUp; Partner, EWOR · Episode 29

Opinion

Failure should be embraced, not celebrated: it is part of entrepreneurship like lost matches are part of top sport, but the goal remains building great companies.

Pushing back on the Silicon-Valley-style failure-culture framing, he argues Europe needs openness about failure and the take-the-learnings-and-go-again attitude, without turning failure itself into the trophy. His message to founders: if you don't try, the answer is always no.

Tobias Gunzenhauser, Co-founder and former CEO, yamo · Episode 28

Opinion

Europe punishes founders for leaving the pack: failure earns an I-told-you-so, failed founders disappear, and the ecosystem lacks the second-chance role models San Francisco has.

European culture pushes people toward the conforming middle, so founding already makes you an outlier to be judged. In San Francisco the pack itself starts companies and failed founders visibly return with company two and three; European VCs rarely fund failed founders because those role models never resurface.

Lea von Bidder, Co-founder, expeerly; previously Co-founder and CEO, Ava · Episode 19

Opinion

The American default-to-positive mindset is a real early-stage advantage: random LinkedIn strangers took her calls at a rate she doubts Europe would match.

Statistically most startups fail, yet Americans respond with encouragement; the German or Swiss instinct calls that half genuine, but when you are starting with nothing you take all the encouragement you can get.

Leoni Runge, Founder and CEO, ZayaCare · Episode 15

Opinion

Zoomed out, Europe beats Silicon Valley for builders with families despite far lower salaries.

Senior engineers earn about $320K in Silicon Valley versus $65K in Germany, but Europe offers universal healthcare, affordable education, and lower living costs.

Nick Mulder, Founder

Opinion

Software engineering jobs are rebounding despite being called the most AI-exposed profession: when something gets cheaper, we want more of it, especially when it is upstream of value generation.

EPFL professor Marcel Salathe, pointing to an FT analysis of software job postings versus overall postings.

Marcel Salathe, Professor, EPFL

Opinion

Courage beats caution for European founders: design systems that reward speed, risk-taking, and storytelling, and flip defaults by asking why not to share data instead of why.

Nicole Buettner, CEO, Merantix Momentum

Opinion

Europe's most overlooked startup strength is capital efficiency.

Nicole Buettner, CEO, Merantix Momentum

Opinion

Silicon Valley is not braver than Europe, it is simply faster at recognizing and acting on what is true.

European startups fall behind because they delay action until certainty arrives, by which point it is too late to lead. Waiting to act on truth is not caution, it is failure.

Bea Knecht, Founder, Zattoo

Opinion

Europe's advantage is execution under fragmentation, not capital parity: designing for multiple regulations, languages, and buyers from day one forces global-ready architectures earlier.

Laura Modiano argues this constraint compounds into faster international expansion than single-market startups achieve.

Laura Modiano, Head of Startups EMEA, OpenAI

Opinion

European fragmentation can be a moat: Adyen, Booking, and Spotify turned cross-border complexity into product advantage and core business resilience.

Fragmentation slows hiring, legal setup, and sales velocity, but companies that capture the complexity convert it into a global advantage.

Tom Wehmeier, Partner, Atomico

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