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From Ecosystems to Moonshots
đď¸ Nicole BuĚttner on building the connective tissue Europeâs startups need
Dear hustlers, founders, operators and visionaries,
Europe is brimming with potential - world-class researchers, deep industrial expertise, and a wealth of data. Yet, as Nicole BĂźttner reminds us, potential alone wonât carry us into the future.
In this episode, she challenges founders to think bigger, move faster, and build bolder. From navigating design partnerships with corporates to escaping the dreaded POC limbo, Nicole shares an insiderâs perspective on what it really takes to scale. Beyond strategy, she speaks candidly about courage, mindset, and the weight of responsibility that comes with leadership. Exclusively for our newsletter subscribers, Nicole has shared additional insights below.
đ§ Tune in now on Spotify, Apple, and for the first time, you can watch the full episode also on YouTube đ
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How to build a winning European startup ecosystem
What you will get out of this episode
In our conversation, Nicole shares:
How to navigate corporate partnerships without getting stuck in pilot purgatory
Why courage and speed - not perfection - are critical to European founders
How to build defensibility in AI by going deep into workflows and industries
How to shift from a local to a global ambition from day one
and much more!
Our main take awayâs
Ecosystems create leverage: Success in European AI wonât come from isolated brilliance but from connective tissue between startups, corporates, academia, and investors. Founders who embed themselves in these ecosystems gain momentum and credibility.
Partnerships must align with incentives: The smartest collaborations arenât about landing big corporate logos - theyâre about working with partners who feel the pain of the problem and are motivated to solve it with you. Without shared urgency, design partnerships risk becoming dead ends.
Courage beats caution: Perfectionism slows progress. Leaders need to design systems that reward speed, risk-taking, and storytelling. By reframing defaults - such as asking why not to share data - founders can shift cultures toward bold action.
Global ambition from day one matters: Too many European startups build for their immediate region. Nicole urges founders to shed this mindset and aim to become global industry leaders. This ambition influences everything - from team design to go-to-market strategy.
Defensibility lies in depth, not features: In the age of rapid AI innovation, moats arenât about secret algorithms. They come from deep integration into workflows, intimate knowledge of industries, and closeness to real customers and problems.
Leadership is human, not just strategic: Scaling isnât just about frameworks - itâs about people. Nicole reminds us that founders carry the weight of their teamsâ livelihoods. Choosing who to work with, where energy flows, and how to balance resilience with empathy is part of the journey.
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How to reach out to Nicole
Exclusive from Nicole
Whatâs one underrated AI use case you think European startups should be building for right now?
One underrated use case that I think should get more attention is AI for neuroscience, a space weâre really interested in at Merantix Capital. Understanding, simulating, and decoding the human brain is one of AIâs most ambitious frontiers. Unlocking its full potential will create entirely new interfaces between humans and machines, not to mention lead to breakthroughs in treating things like Alzheimerâs and cognitive decline. Europe has the research and deeptech expertise to lead in this highly important space.
Which AI tool or workflow change has made the biggest difference in your own day-to-day productivity?
ChatGPT/Gemini and in workflows: taking more time to properly delegate things
Whatâs the most overlooked strength of Europeâs startup ecosystem that we donât celebrate enough?
Capital efficiency
What is success for you?
Having the opportunity to work and connect with some of the brightest minds in my field
What books, podcasts, articles inspired you?
Mostly Murakami and Ishiguro fiction books
Whatâs one advice, founders should actually ignore?
At the end, no opinion is better than the gut feeling of a successful founder.
What are habits, activities or rituals that keep you sane?
Sleep and connecting with friends & family
What is one âgrowth hackâ that has a positive impact on you or the company?
Building the business with a mindset of getting rid of your current job

Follow the Gradient is a weekly newsletter and podcast by the serial founders Melanie Gabriel & Christian Woese about how to build a business from Europe while staying sane.
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