Love the problem, not the solution

Plus: How to close deals when prospects are OOO

Dear hustlers, founders, operators and visionaries,

Tech in 2024 boiled down to three things: AI, AI, and AI. Yet, Google’s Year in Search 2024 reveals that a good part of humanity’s interest still goes into sports. Will we at one point see two AIs knocking themselves ever higher scores at Candy Crush? A few things are clear: in 2025, Tech will actually be about more than just AI, and company building will continue to be about more than just Tech. Follow the Gradient and stay tuned.

PS I: The survey about Follow the Gradient that would take 1 min of your time but mean the world to us is still open. 🙃
PS II: Has this e-mail been forwarded to you? Sign up here.

Your talk track for this week’s cocktail party

Databricks secures a $10bn Series J funding

Data warehouse firm Databricks has raised $10bn in a Series J funding round led by OpenAI investor Thrive Capital, valuing the company at more than $62bn. Highlighting a trend to “stay private for longer”, Databricks joins lonely ranks with SpaceX on companies which move to a J round. They can co-host their funding party with AI search company Perplexity which closed its latest financing round of $500m at a $9bn valuation.

New investigations against TikTok in Europe

After the US, TikTok is now also being investigated by the European commission. The commission has opened formal proceedings against TikTok on election risks under the Digital Services Act. After indications of foreign interference through its platform in the Romanian election, the proceedings are now likely to trigger extensive reviews of the platform and its information practices.

What do you meme?

Food for thought

A playbook on how to make your customers dislike you?

Carta requires you to book a (hard-to-find) meeting to submit a cancellation request of your subscription. Seems more like a way to manage (very) short-term retention instead of long-term customer satisfaction…

Is the AI revolution a “US AI revolution”?

Palantir CEO Alex Karp gave a brutal assessment on the US dominance in the AI race and Europe’s urge to regulate the little innovation that is there.
This is what gives us motivation to push forward with Follow the Gradient - let’s make the EU Tech ecosystem relevant again in the world!

The devil lies in the details funding terms

Walker Deibel uses Jessica Alba’s The Honest Company to illustrate how a 2x liquidation preference can limit founders from benefiting from early valuation gains. If terms like Minority Control, Board Flipping Rights, Drag-Along Rights, or Anti-Dilution Protection are new to you, his insights are essential.

Learn to love the problem, not the solution

Do you like what we do at Follow the Gradient? Help us grow this community and share a like and add a comment to our LinkedIn post that just went live:

Smart hack

Year-end deals often spill into January - but they don’t have to. Sales expert Chris van Praag shares three strategies to create urgency without resorting to discounts:

Tie it to goals: “Shall we lock this in now so your team is ready to hit the ground running in January?”
Create FOMO: “Sign this month to secure the best onboarding availability before others jump in.”
Leverage downtime: "If we finalize this now, we can schedule onboarding during the holidays when your team might have more time." (Ideally you've already discussed capacity before pitching this)

Pro tip: Set realistic expectations early. Ask, “Does wrapping this up before the holidays seem feasible, or will you need more time?” If it’s a no, focus on deals more likely to close.

One good read

Join the entrepreneurial journey

Are you ready to take your first steps into the startup ecosystem or seeking an exciting new opportunity? Below is a curated list of startup job openings across Europe for you to explore.

💡💡 Show your future employee that you go the extra mile and let them know directly why you will be the perfect fit! We have added a link to the Hiring Manager’s LinkedIn where we think this helps. Do things differently - message them! 💡💡

Internships

Marketing Internship [📍Zurich], Mobility, Carvolution [Apply, Hiring manager]
Social Media, Marketing, and Event Student Assistant (15 hrs/week) [📍Zurich], Accelerator, Talentkick [Apply, Hiring manager]
People & Culture Intern [📍Munich], Food Tech, Planet A Foods [Apply]

Customer Success

Strategic Customer Success Manager [📍Remote, Berlin / Bavaria], Climatetech, Carbmee [Apply]
Customer Success Manager (EMEA) [📍Remote], Web3, Kiln [Apply]

HR & Finance

Credit Manager (Business Lending) [📍Barcelona, Berlin, Madrid, or Milan], FinTech, Revolut [Apply]
Junior People Operations Manager [📍Munich], OTC Trading, enmacc [Apply]

Marketing & Comms

Social Media and Content Team Lead [📍Berlin], FoodTech, Formo [Apply]
Field Marketing Manager [📍Remote, Europe], Content Management, Storyblok [Apply]

Sales

Business Development [📍Zurich], Robotics, Ascento [Apply, Hiring manager]
Regional Sales Director [📍Remote, Germany], Cybersecurity, BlueVoyant [Apply]

Strategy & Ops

Geschäftsführer:in [📍City or Remote], Accelerator, HSG Accelerator [Apply, Hiring manager]
Investment Analyst [📍Stockholm], VC, Norrsken VC [Apply]

Product & Tech

Senior Product Manager [📍Hybrid, UK], Email Signature, Exclaimer [Apply]
Senior Product Manager [📍Remote], Revenue Management, RoomPriceGenie [Apply]

Final words — take what you need

Talk to you next week for our 2024 wrap up with your most favourite articles of Follow the Gradient! In the meantime, let’s continue the discussion on LinkedIn, X, Insta and YouTube!

🫶🏼 Melanie & Christian

Each week, a lot of work goes into the Follow the Gradient project to help you navigate this crazy jungle called entrepreneurship. Help us grow this community and we’ll make sure that you or your project gets a shoutout in the weekly newsletter!


The Gradient in maths is the direction with the most potential to improve. With Follow the Gradient, we aim to equip you with hands-on insights and real-life learnings to drive your biggest improvements, no matter where you start from: as a first-time founder, operator, solopreneur, aspiring student, or simply a curious mind.

Follow the Gradient and transform your trajectory.

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