Why prospects aren't buying - even when they need it

Plus: How to use AI to determine a startup's valuation

Dear hustlers, founders, operators and visionaries,

We hope you bought Bitcoin last week. The figures in a personal Crypto wallet may also help EU regulators smile during the next phase. With Donald Trump’s election, headwinds for the EU are coming: the Digital Markets Act and Digital Services Act have positioned the EU in favour of regulating digital platforms - a philosophy Trump’s new poster child Elon Musk strongly opposes. The new administration is also likely to push back on recent EU tax fines for US Big Tech like Apple and Google. Tumultuous times lie ahead. Follow the Gradient and stay tuned.

PS: Has this e-mail been forwarded to you? Sign up here.

Your talk track for this week’s cocktail party

Layoffs at Personio

Munich’s HR Tech unicorn Personio announced layoffs of 115 people (6% of its workforce) to trim costs and tackle slowed growth rates. A stark reminder that profitability is the new priority amid a difficult economic environment.

Off to the US, off to a financing round

Gen-AI startup 11x announced a $50m Series B led by VC firm a16z. Just a couple of weeks ago, the firm made headlines that it was leaving its founding place UK and relocating the entire team and company to the US - naming access to funding as a major driver. Well, for now, this seems to have paid off.

Where you watch, there you pay

Offices of streaming giant Netflix were raided in Amsterdam and Paris in a probe against tax fraud by French authorities. The company is accused of underreporting on subscription revenue generated in France but captured by its subsidiary in the Netherlands. Although not connected to recent specular tax fraud cases against US Big Tech, like Apple being fined $10bn, the move comes in line with EU law enforcement cracking down on US tech companies.

What do you meme?

Happy 2025 planning

Food for thought

AI policy what?

As AI regulations evolve rapidly across markets, staying compliant and responsible can be a challenge. Balderton’s Founder’s Guide to AI Policy and Regulation offers straightforward insights to help founders understand and navigate the AI policy landscape, covering essentials like compliance in key regions (UK, EU, US), building responsibly to avoid ethical pitfalls, and practical tips for engaging with policymakers.

Domains - OpenAI spends its Marketing budget

OpenAI has bought the domain chat.com for an undisclosed amount. It should have been one of the more expensive plays: the domain was acquired for $15.5m in 2023 by one of the Hubspot co-founders, who now confirmed the sell to OpenAI - having been compensated in OpenAI shares. An expensive buy: will it be worth it?

Why people don't buy solutions to their problems

The "Venn Diagram of Suffering" illustrates a common startup trap: building solutions for problems that customers aren't motivated to solve. Identifying pain points and offering high-ROI solutions isn't enough—people often ignore issues they're not actively prioritizing. Your job as founder is to find the one to-do item on an endless list of open tasks which people are prioritizing to complete. The key question: why do customers need to take action now?

Mark your calendar

Germany

electronica in Munich, 12-15 November [Program]
Semicon in Munich, 12-15 November [Program]

Portugal

Web Summit in Lissabon, 11-14 November [Program]

Switzerland

Did we miss an important event? Let us know by replying to this email.

Do you like what we do at Follow the Gradient? Help us grow this community and share a like and add a comment to our LinkedIn post that just went live:

Smart hack

VC partner Andreas Goeldi shared a practical use of AI in a recent LinkedIn post: he used ChatGPT-4 to help reason through a startup valuation. By prompting it to weigh factors like growth expectations and potential overcapitalization, the AI provided a balanced perspective—a bit like having a second opinion from an experienced advisor.

Founders can use this approach, too. Need a clear view on funding round sizes, valuation trade-offs, or other strategic decisions? Use AI to walk through both sides of the issue. It’s not perfect, yet a low-cost way to sharpen your thinking.

One good read

Join the entrepreneurial journey

Are you ready to take your first steps into the startup ecosystem or seeking an exciting new opportunity? Below is a curated list of startup job openings across Europe for you to explore.

💡💡 Show your future employee that you go the extra mile and let them know directly why you will be the perfect fit! We have added a link to the Hiring Manager’s LinkedIn where we think this helps. Do things differently - message them! 💡💡

Internships

Werkstudent/in Content Marketing [📍Berlin], FinTech, Raisin [Apply]
Werkstudent SEO & Digital Growth [📍Düsseldorf, Remote], FinTech, Auxmoney [Apply]
Compensation & Benefits Internship [📍Ghent, Belgium], FinTech, Silverfin [Apply]
Data Scientist - Intern [📍Paris], B2B SaaS, Datadog [Apply]
AI Scientist - Internship - Master's students [📍Paris], AI, Mistral [Apply]
People Lifecycle Internship [📍Munich], HR Tech, Personio [Apply]

Customer Success

Customer Success Manager [📍Paris], Sustainability, Sweep [Apply]
Customer Success Manager DACH [📍London], Security, Vanta [Apply]

HR & Finance

(Junior) Accounting Manager [📍Berlin], Real Estate, Matera [Apply]
(Senior) Finance Manager [📍Berlin, Hybrid - Remote], Female Empowerment, femtasy [Apply]
Senior Accountant [📍Sweden], Transportation, voi [Apply]

Marketing & Comms

Head of Marketing [📍Zurich], HealthTech, Everyman [Apply]
Senior Marketing Manager [📍Munich], FinTech, Sinpex [Apply]
International Campaign Marketing Manager [📍London], FinTech, GoCardless [Apply]
CRM Manager [📍Berlin], TravelTech, Tourlane [Apply]

Sales

SDR [📍Berlin], Industry, CultureAmp [Apply]
BDR [📍Stockholm], FinTech, Atlar [Apply]

Strategy & Ops

Managing Director [📍Zurich], HealthTech, Oviva [Apply]
Operations Specialist [📍Tallinn], FinTech, Wise [Apply]
Director of Strategy & Operations [📍Remote Europe], FinTech, Argent [Apply]

Product & Tech

Product Manager - Connectivity West [📍Sweden], FinTech, Brite Payments [Apply]
Product Manager [📍Berlin], FinTech, Finanzfluss [Apply, Hiring manager]
Senior Product Manager [📍Dublin], B2B SaaS, Gong [Apply]

Final words — take what you need

Talk to you this Thursday again, when we share our exclusive insights with this week’s guest - an expert in product market fit 👀 Stay tuned!

In the meantime, let’s continue the discussion on LinkedIn, X, Insta and YouTube!

🫶🏼 Melanie & Christian

Each week, a lot of work goes into the Follow the Gradient project to help you navigate this crazy jungle called entrepreneurship. Help us grow this community and we’ll make sure that you or your project gets a shoutout in the weekly newsletter!


The Gradient in maths is the direction with the most potential to improve. With Follow the Gradient, we aim to equip you with hands-on insights and real-life learnings to drive your biggest improvements, no matter where you start from: as a first-time founder, operator, solopreneur, aspiring student, or simply a curious mind.

Follow the Gradient and transform your trajectory.

Reply

or to participate.