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Episode · Mar 26, 2025 · 42 min

The Ultimate Growth Unlock - Frontify Founder and CEO Roger Dudler on building brands and culture

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About this episode

In this episode, Roger Dudler, Founder and CEO of Frontify shares his learnings from building a Brand platform:What you’ll learn:

  • How brand awareness can drastically impact marketing costs
  • Why involving employees in VC selection strengthens company culture
  • The hidden risks of hiring too fast—and how to avoid them
  • A simple mindset shift for making tough decisions with confidence
  • Why passion outside of work is a key trait for top hires

And before you go, subscribe to our free newsletter at ⁠followthegradient.io⁠. Twice a week, we break down startup and tech news, share exclusive insights from our podcast guests, highlight top job openings from European startups, and provide food for thought you won’t find anywhere else.

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