Stop Dreaming, Start Doing: Bootstrapping a D2C brand - Insights from AMELI Co-Founder Christina Stahl

In our first episode of Season 2, Christina Stahl, Co-Founder of AMELI Zurich, shares how she and her husband turned an idea into a thriving handbag brand - starting with community feedback, DIY prototypes, and an authentic social media presence. From bootstrapping with personal savings to learning tough lessons in paid marketing and scaling internationally, Christina reveals the highs and lows of entrepreneurship.

Key Takeaways:

• How to build a community before launching your product

• The importance of testing fast and saving costs early on

• Lessons learned from managing everything in-house vs. hiring experts

• Why “done” is better than “perfect” when starting a business

• Strategies for staying energized while growing a startup

🎧 Tune in for actionable insights on starting small, embracing imperfection, and learning as you go!

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