Mastering Startup Communication: Storytelling and Crisis Strategies with Ruth Barnett [REPLAY]

As part of our most-listened replays this holiday season, we’re revisiting one of the standout episodes of the Follow the Gradient podcast. Mark your calendars—Season 2 returns on January 9th, 2025!

In this episode, Ruth Barnett, a seasoned expert in startup communication, shares practical strategies every founder needs:

• Crafting Your Story: How to engage investors, customers, and team members with a compelling narrative.
• Building Reputation: Why perception matters and how to protect it.
• Crisis Management Tips: Lessons from real-world examples to help founders prepare and respond effectively.
• Storytelling for Technical Founders: Moving from the "how" to the "why" and "who" of your solution.
• Working with PR Agencies: Mistakes to avoid and how to get the most value.

Whether you’re new to communications or looking to level up, this episode is packed with actionable insights to elevate your startup’s presence.

Read More:

Curious about the two crisis communications examples referenced by Melanie in the introduction? Check them out here:

• Intuit asked us to delete part of this Decoder episode - We declined
• CrowdStrike Crisis Comms Case Study

Connect with Ruth Barnett:
💼 LinkedIn
🌐 Website

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