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Episode · Nov 13, 2024 · 34 min

How To Find Real PMF: Rob Snyder’s Playbook for B2B Startups

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About this episode

In this episode, Harvard Innovation Labs Fellow Rob Snyder reveals his no-BS approach to finding product-market fit for early-stage B2B startups. After spending two years in the ‘pain cave’ without traction, Rob developed four essential frameworks that have since helped numerous founders scale from $0 to $1M ARR and beyond.

You’ll learn:

  • How to define and track PMF for your startup
  • Four key frameworks to escape the ‘pain cave’ and build traction
  • Tips for developing a ‘Minimum Viable Sales Process’ and engaging ‘Hell Yes’ customers

Rob’s insights go beyond typical startup advice, offering actionable steps to help you reach sustainable PMF.

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