How to drive sustainable growth - Christian Woese on how to build a Customer Success function

Christian Woese was one of Yokoy’s first employees and the architect behind its entire customer success organization. His philosophy is to transform post-sales from a support function into a strategic growth engine — connecting sales, marketing, and product around one goal: delivering real customer value.

In this episode, we talk about:

• What customer success really is (and isn’t)
• When founders should hand over customer relationships
• How to align sales, marketing, and product around the client journey
• Why AI will redefine customer success — but never replace the human touch

A conversation about building sustainable growth through retention, turning clients into advocates, and staying sane while scaling fast.

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