How Founders Can Master Storytelling and Crisis Comms – With Ruth Barnett [Summer Best of Series]

As part of our most-listened replays this holiday season, we’re bringing back one of the standout episodes of Follow the Gradient.

In this replay, Ruth Barnett—former Comms Lead at Sequoia Capital and ex-journalist—breaks down how startup founders can sharpen their storytelling, build reputation, and handle crisis communication like a pro.

You’ll learn:

• How to craft a narrative that resonates with investors, customers, and your team

• What most founders get wrong about PR (and how to fix it)

• Why reputation is everything—and how to protect it

• Crisis communication 101: be ready before it hits

• How technical founders can learn to lead with the “why”