Go big or go home: Lessons from SumUp’s Early Days – with Petter Made

Petter Made, co-founder of SumUp and today partner at EWOR, reflects on the chaotic early days of SumUp – assembling an all-WHU founding team, designing custom card readers in-house, and building a global payments company from Berlin with expansion playbooks and local MDs. He shares how SumUp nearly ran out of money three times, what it means to scale with intention, and why founders who neglect sleep are "literally unlearning their own lessons." A raw, tactical episode on what it really takes to build a European fintech giant.

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