Episode · Jun 12, 2025 · 36 min
AI Won’t Replace GTM Teams. But This Might. Patrick Spychalski, Co-Founder of The Kiln, on Building GTM Systems That Scale
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About this episode
Most AI-powered outreach is trash. Patrick Spychalski is helping fix that.
As co-founder of The Kiln | A Clay Agency, he helps B2B teams build scalable GTM systems using AI, automation, and a strategy-first approach, not generic playbooks.
In this episode, we get into:
- Why starting with tools is the fastest way to fail
- What the GTM engineer role really is and why it matters
- How to use AI to enable real relationships, not replace them
- What great outbound looks like when done by people who know what they’re doing
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